MedSnap, health tech built in Birmingham, lands major business partnership
VIVA Health care managers across the state of Alabama will soon begin using MedSnap ID, a prescription drug recognition tool built in Birmingham’s Innovation Depot, to improve care.
MedSnap is a mobile application that uses a smartphone’s camera to quickly identify a medicine being taken by a patient. The app can be used to build patient histories, and identify potential interactions between drugs.
This week, VIVA Health announced that it would be adopting MedSnap technology into its own care provision system. VIVA offers private Medicare plans in 24 Alabama counties, and is licensed to sell employer group health coverage in 45 counties. It serves 40,000 Medicare members, and 55,000 individuals covered by employer insurance.
“MedSnap’s pill recognition technology allows our members to demonstrate exactly what they are taking, and provides clinicians with powerful tools to screen for serious drug interactions instantly,” said Dr. Tara Bryant, medical director for VIVA Health, in a release. “We will use MedSnap ID to improve our members’ health and safety while we practice more efficient care.”
Dr. Patrick Hymel, CEO and co-founder for MedSnap, says the new partnership is a major positive for the growing business. “In addition to giving us a new partner in VIVA Health, it expands our customer base to include health insurers as well as providers,” Hymel said.
MedSnap remains headquartered at Birmingham’s Innovation Depot, which is located at 1st Avenue North and 14th Street. Earlier this year, Gizmodo selected MedSnap to be featured as its “App of the Day.”