Medsnap Launches Pharmaceutical Supply Chain Security Solution – Medsnap Verify Services

According to The World Health Organization 10 percent of medicines globally – and over 30 percent in some developing countries – are counterfeit, resulting in poor patient outcomes and decreased consumer confidence in pharmaceutical therapy. To help combat this public health crisis, MedSnap has developed MedSnap Verify Services which uses proprietary computer vision technology to verify the authenticity of a set of pills in seconds using only an iPhone camera and a Snap Surface. The convenience of the solution allows verification to be performed across the supply chain, including at the point of individual patient dispensation. MedSnap Verify Services is offered to pharmaceutical manufacturers to complement their existing supply chain security initiatives. MedSnap launched Verify Services today at LogiPharma 2014, the leading end-to-end supply chain meeting for life science and pharmaceutical industry professionals that focuses on strategic and tactical improvements that can be implemented across the globe.

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